By  on April 2, 2013

NEW YORK — Ben Malka’s goal for Halston is nothing short of building “a great American fashion house.”

“I want to bring it up and up,” the brand’s chairman and chief executive officer said as the first freestanding Halston Heritage store, a 4,400-square-foot flagship, bowed last week on Madison Avenue between 83rd and 84th Streets.

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