By  on September 13, 2013

Hermès certainly didn’t let the renovation of its Beverly Hills flagship on Rodeo Drive slip by unnoticed.

The French luxury powerhouse celebrated the store with a tremendous amount of fanfare over several days last week. On Monday, Axel Dumas, chief executive officer of Hermès International; Pierre-Alexis Dumas, artistic director of Hermès International, and Robert Chavez, president and ceo of Hermès USA, hosted a dinner to fete the opening at the Sunset Tower Hotel in West Hollywood, Calif., before waking up early the next morning to conduct a preview of the store and then later in the evening preside over a ribbon-cutting. If that weren’t enough, an after party Tuesday night at 3 Labs’ production house in Culver City, Calif., lasted into the morning hours on Wednesday.

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