By  on April 5, 2010

PARIS — With an exclusive collection designed by Pierre Hardy, Hermès has galloped into the world of high jewelry — just don’t call it that.

The French luxury group, best known for silver jewelry, is dubbing the 14 pieces “haute bijouterie” in a bid to distinguish itself from the couture houses and Place Vendôme players that traditionally purvey high-end baubles. Two years in the making, the pieces are less about precious stones than about bold shapes that draw from the house’s equestrian roots. The chunky Centaure necklace, bracelet, earrings and rings are inspired by horse’s hoofs, while the Fouet diamond necklace is shaped like a whip.

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