By  on December 22, 2009

PARIS — In a bold move, Hermès International is backing a new brand in China that is set to launch for spring.

The luxury firm has taken a majority stake in a Shanghai-based company, Shang Xia, which will create, manufacture and sell a collection of clothing, accessories, furniture and other lifestyle objects. These are to be made using Chinese raw materials and artisanal know-how, Hermès said.

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