PARIS — In a bold move, Hermès International is backing a new brand in China that is set to launch for spring.
The luxury firm has taken a majority stake in a Shanghai-based company, Shang Xia, which will create, manufacture and sell a collection of clothing, accessories, furniture and other lifestyle objects. These are to be made using Chinese raw materials and artisanal know-how, Hermès said.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"