By  on August 20, 2013

Hermès is spending big to expand in America.

The first of three major U.S. retail projects to bow, the luxury brand’s newly renovated Beverly Hills flagship, will open in September with twice the amount of selling space as its former incarnation. Everything about the 12,000-square-foot flagship is meant to broadcast modernity and luxury, from the Carrera marble facade — a departure from Hermès’ typical French stone — and gilt glass panels to Wi-Fi and a state-of-the-art telephone system.

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