No matter how many Birkin bags and silk scarves Hermès sells the world over, the house never forgets its first customer — the horse. Further reinforcing this historic bond, Hermès USA came to Wellington, Fla., during the Winter Equestrian Festival to partner with the United States Equestrian Federation Inc. as the title sponsor of the United States Show Jumping Team. USEF fosters amateur equestrian sports competition recognized by the U.S. Olympic Committee and serves as the sport’s national governing body.
As if on cue, horses neighed in the night air when Robert Chavez, president and chief executive officer of Hermès USA, made the style-meets-sport announcement in a state-of-the-art stable at the Grand Prix Village connected to the festival’s show grounds.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)