By  on February 28, 2012

BEIJING — Hermès’ most recent legal loss over trademark infringement in China could serve as a cautionary tale for international brands expanding in this fast-growing market.

The French luxury company has lost its appeal with the China Trademark Appeal Board, which ruled that Hermès could not register a version of its name in Chinese because a Chinese company had already trademarked that name, according to reports in Shanghai Daily and other state media this week.

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