NEW YORK — Hermès is venturing to the west side of Manhattan today, opening a pop-up shop at the Time Warner Center in Columbus Circle with an omnichannel tie-in.
Coinciding with the launch of the brand’s first app, Silk Knots, the Silk Bar pop-up, will be open through Oct. 31 and will carry scarves — including the Maxi Twilly line introduced last week, which retails for $290; ties, and enamel accessories. This is Hermès’ first Silk Bar in the U.S. The concept had a month-long run in Taipei, Taiwan, this April.
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