By  on July 21, 2014

PARIS — Hermès International surprised markets on Monday by revealing it was parting ways with designer Christophe Lemaire, but analysts said the decision carried little risk as the brand’s image is strongly tied to timeless products like its Birkin bag.

Lemaire, the brand’s artistic director of women’s ready-to-wear since June 2010, will show his last collection for Hermès in Paris on Oct. 1. The French luxury house is expected to make an announcement regarding his successor as early as this week.

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