Hermès is making a major push this fall to get the message out about the breadth of its men’s offering.
The first prong of the initiative kicked off in New York last week when Véronique Nichanian, men’s artistic director and designer of men’s ready-to-wear, made a rare appearance at the company’s Madison Avenue men’s store, where she met customers and hosted a dinner.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)