PARIS — The Birkin could take a backseat to fashion this year: Hermès International plans to up such fast-growing categories as jewelry, ready-to-wear, shoes and belts.
So says chief executive officer Axel Dumas, who presented the French firm’s full-year results on Thursday, headlined by a record operating margin of 32.4 percent last year, a 0.3-point improvement over 2012 that was lifted partly by deft currency hedging.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)