Max Azria refers to Hervé Léger as his “jewel.” But the company had a history long before Azria acquired it in 1998.
It began as a couture-only business founded by Hervé Peugnet in 1985. Karl Lagerfeld had advised him to change his surname to Léger, believing it would be easier for Americans to pronounce. The name Hervé Léger was trademarked that year.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)