By  on April 30, 2014

Max Azria refers to Hervé Léger as his “jewel.” But the company had a history long before Azria acquired it in 1998.

It began as a couture-only business founded by Hervé Peugnet in 1985. Karl Lagerfeld had advised him to change his surname to Léger, believing it would be easier for Americans to pronounce. The name Hervé Léger was trademarked that year.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus