By  on April 13, 2010

As much as fashion pivots on change, the industry’s willingness to embrace new mediums has been less than cosmic.

That’s the verdict from Reed and Rader, a Brooklyn-based artistic consortium run by Pamela Reed and Matthew Rader, who are doing what they can to get style makers to advance how they present their brands. Adept as they are as digital photographers, Reed and Rader won’t rely on any one well of creativity. Their work is part of the group show, “Shoot the Messenger,” at the APF Lab in SoHo until April 24.

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