Tommy Hilfiger has committed to the New York Fashion Week tents for February, even as other designers mull over whether to show in Bryant Park.
This appears to be a case of seized opportunity by the designer, who has taken the 10 a.m. slot on Feb. 19 that belonged to Vera Wang. She decided this week to withdraw from the tents, seeking to convey a more intimate mood in a smaller show that is “more appropriate for these times,” she said. Wang is moving the show to her new Mercer Street store.
Hilfiger will be back in Bryant Park for the first time in three years. Not one to have low-key gatherings, he opted to present his last two collections at Lincoln Center on Manhattan’s Upper West Side. Eva Mendes, Hilary Swank, Pharrell Williams and Julianne Moore are among the celebrities who have caught recent shows.
In the main tent, Hilfiger can seat as many as 1,200 people. “The past few seasons have been significant for us as a brand as we’ve reestablished our runway presence in iconic off-site venues,” said Avery Baker, executive vice president of global marketing and communications at Tommy Hilfiger. “It is now time for us to return to the tents at Bryant Park. There are tremendous economic and logistical benefits to showing in the tents, and we have always appreciated and admired [producer] IMG Fashion’s dedication to designers. At times like this, it is especially important for those in the fashion community to support each other.”
Tommy Hilfiger is said to be in the midst of formulating a rebranding campaign with Radical Media. A company spokesman declined comment.
Expressing her delight with the Bryant Park decision, Fern Mallis, senior vice president of IMG Fashion, said Hilfiger “is getting behind the label and the business in a big way. It feels like it’s going to be a Tommy moment again.”
In other fashion week developments, Mallis said IMG Fashion is trying to set up a site for presentations “in or close” to Bryant Park. “That seems to be what many in the industry are looking for now,” she said. “Numbers are not an issue with presentations. They’re very user-friendly. People can go in and walk through them quickly.”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)