Tommy Hilfiger has committed to the New York Fashion Week tents for February, even as other designers mull over whether to show in Bryant Park.
This appears to be a case of seized opportunity by the designer, who has taken the 10 a.m. slot on Feb. 19 that belonged to Vera Wang. She decided this week to withdraw from the tents, seeking to convey a more intimate mood in a smaller show that is “more appropriate for these times,” she said. Wang is moving the show to her new Mercer Street store.
Hilfiger will be back in Bryant Park for the first time in three years. Not one to have low-key gatherings, he opted to present his last two collections at Lincoln Center on Manhattan’s Upper West Side. Eva Mendes, Hilary Swank, Pharrell Williams and Julianne Moore are among the celebrities who have caught recent shows.
In the main tent, Hilfiger can seat as many as 1,200 people. “The past few seasons have been significant for us as a brand as we’ve reestablished our runway presence in iconic off-site venues,” said Avery Baker, executive vice president of global marketing and communications at Tommy Hilfiger. “It is now time for us to return to the tents at Bryant Park. There are tremendous economic and logistical benefits to showing in the tents, and we have always appreciated and admired [producer] IMG Fashion’s dedication to designers. At times like this, it is especially important for those in the fashion community to support each other.”
Tommy Hilfiger is said to be in the midst of formulating a rebranding campaign with Radical Media. A company spokesman declined comment.
Expressing her delight with the Bryant Park decision, Fern Mallis, senior vice president of IMG Fashion, said Hilfiger “is getting behind the label and the business in a big way. It feels like it’s going to be a Tommy moment again.”
In other fashion week developments, Mallis said IMG Fashion is trying to set up a site for presentations “in or close” to Bryant Park. “That seems to be what many in the industry are looking for now,” she said. “Numbers are not an issue with presentations. They’re very user-friendly. People can go in and walk through them quickly.”
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)