Tommy Hilfiger has committed to the New York Fashion Week tents for February, even as other designers mull over whether to show in Bryant Park.
This appears to be a case of seized opportunity by the designer, who has taken the 10 a.m. slot on Feb. 19 that belonged to Vera Wang. She decided this week to withdraw from the tents, seeking to convey a more intimate mood in a smaller show that is “more appropriate for these times,” she said. Wang is moving the show to her new Mercer Street store.
Hilfiger will be back in Bryant Park for the first time in three years. Not one to have low-key gatherings, he opted to present his last two collections at Lincoln Center on Manhattan’s Upper West Side. Eva Mendes, Hilary Swank, Pharrell Williams and Julianne Moore are among the celebrities who have caught recent shows.
In the main tent, Hilfiger can seat as many as 1,200 people. “The past few seasons have been significant for us as a brand as we’ve reestablished our runway presence in iconic off-site venues,” said Avery Baker, executive vice president of global marketing and communications at Tommy Hilfiger. “It is now time for us to return to the tents at Bryant Park. There are tremendous economic and logistical benefits to showing in the tents, and we have always appreciated and admired [producer] IMG Fashion’s dedication to designers. At times like this, it is especially important for those in the fashion community to support each other.”
Tommy Hilfiger is said to be in the midst of formulating a rebranding campaign with Radical Media. A company spokesman declined comment.
Expressing her delight with the Bryant Park decision, Fern Mallis, senior vice president of IMG Fashion, said Hilfiger “is getting behind the label and the business in a big way. It feels like it’s going to be a Tommy moment again.”
In other fashion week developments, Mallis said IMG Fashion is trying to set up a site for presentations “in or close” to Bryant Park. “That seems to be what many in the industry are looking for now,” she said. “Numbers are not an issue with presentations. They’re very user-friendly. People can go in and walk through them quickly.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast