By  on October 24, 2011

BERLIN — The Tommy Hilfiger Group is bringing its European tailored apparel business in-house as of the spring 2013 season.

The Amsterdam-based company announced an agreement Monday afternoon to take over the men’s tailored clothing, dress shirt and tie business from the Holy Fashion Group, which has produced the range under license since its European launch in October 1998. Terms of the agreement, which is expected to close by Dec. 31, 2012, were not disclosed.

Daniel Grieder, chief executive officer of Tommy Hilfiger Europe, said the tailored apparel business, which represents well over $100 million in retail value, will be integrated into the Tommy Hilfiger European operation as is. “I’d like to emphasize that this business was successfully built by the Holy Fashion Group from Day One, and it’s been very important imagewise for Tommy Hilfiger. But we also believe we can optimize product development and product offer in some areas,” such as dress shirts, given parent company PVH Corp.’s status as the largest dress shirt company in the world.

Heading the new in-house tailored division, Hugo Boss alumni Michael Berngruber has joined the company as vice president, tailored clothing Europe, reporting to Grieder. Marcel Ostwald has been named the tailored division’s creative director. He was most recently senior head of creative management for the Boss Selection and tailored lines.

Grieder stressed the Holy Fashion Group remains an active partner for the next year and would ensure a smooth transition of the business. Holy Fashion Group’s ceo Reiner Pichler added the change offers the Kreuzlingen, Switzerland-based group a well-timed opportunity to concentrate on its own brands. “The development of both companies has been extremely strong in the last 13 years. When we started with Tommy Hilfiger, we only had Strellson. Now we’ve integrated the Joop and Windsor brands for men and women into the company and have three important brands selling in 50 countries.”

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