The designer is the latest to link with H&M for a limited edition collection that launches Nov. 17 in 300 stores worldwide, as well as online. The line will include women’s and men’s wear as well as, for the first time in a designer collaboration, some homeware.
The collection will be based on heritage Versace designs, particularly the Miami print made famous by her late brother Gianni.
“The moment is right to be rehashing iconic Versace pieces, I can feel it in the air,” mused Donatella Versace in an exclusive interview. “H&M represents an amazing connection to a broader customer base and to a younger audience that loves Versace but can’t afford to buy it. This is especially exciting and stimulating for me.”
The sexy, colorful, printed and down-to-the-last-stud Versace collection that she is preparing for H&M is likely to generate the same mayhem as the retailer’s past designer collaborations by the likes of Karl Lagerfeld, Alber Elbaz, Stella McCartney, Roberto Cavalli and Jimmy Choo. Versace also developed a pre-spring collection for H&M available exclusively in countries with H&M online sales from Jan. 19.
“Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and extraordinary — everything Versace stands for,” said Margareta van den Bosch, creative adviser at H&M. “This is such a celebratory collaboration and is perfect for the festive season.”
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
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A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
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This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)