By and  on June 21, 2011

MILAN — Donatella Versace is going fast-fashion.The designer is the latest to link with H&M for a limited edition collection that launches Nov. 17 in 300 stores worldwide, as well as online. The line will include women’s and men’s wear as well as, for the first time in a designer collaboration, some homeware.The collection will be based on heritage Versace designs, particularly the Miami print made famous by her late brother Gianni. “The moment is right to be rehashing iconic Versace pieces, I can feel it in the air,” mused Donatella Versace in an exclusive interview. “H&M represents an amazing connection to a broader customer base and to a younger audience that loves Versace but can’t afford to buy it. This is especially exciting and stimulating for me.”The sexy, colorful, printed and down-to-the-last-stud Versace collection that she is preparing for H&M is likely to generate the same mayhem as the retailer’s past designer collaborations by the likes of Karl Lagerfeld, Alber Elbaz, Stella McCartney, Roberto Cavalli and Jimmy Choo. Versace also developed a pre-spring collection for H&M available exclusively in countries with H&M online sales from Jan. 19.“Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and extraordinary — everything Versace stands for,” said Margareta van den Bosch, creative adviser at H&M. “This is such a celebratory collaboration and is perfect for the festive season.”


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