By  on October 23, 2009

MILAN — Hogan is extending its sporty chic lifestyle approach with the launch of an eyewear collection.

The H-logoed eyewear is licensed to Marcolin and the sunglasses line will be available in stores starting Monday.

Tod’s Group chief Diego Della Valle and his brother Andrea hold a 40.6 percent stake in Marcolin, whose portfolio of brands includes John Galliano, Tom Ford, Roberto Cavalli, Dsquared and Tod’s, which is set to bow as part of the portfolio next month.

Hogan’s 16 styles for men and women are made from plastic, metal or combinations of the two, and are made in Italy. The prescription frames will arrive in stores at the end of March.

“The eyewear was a natural evolution for a successful brand like Hogan that started out with footwear and, in time, has added leather goods and apparel,” said Nicola Giorgi, Hogan’s general manager.

The women’s styles are characterized by a contemporary spin on oversize, slightly retro shapes, while the men’s designs have an aviator feel. Colors include black, shades of brown and plum. Retail prices range from 190 euros, or $285 at current exchange, to 250 euros, or $375.

Celebrities already have been spotted wearing the frames, including Naomi Watts, Jennifer Lopez, Kate Moss, Daisy Lowe, Kiera Chaplin, Colin Firth and Anna Friel.

The collection will be distributed in Hogan’s 45 stores worldwide, plus select opticians, which in Italy should be about 1,500.

Other key markets for the collection are the U.K., France, Germany and Greece, where Hogan just opened two stores. A first-year sales forecast was unavailable.

In the first half of 2009, Hogan’s sales grew 12.6 percent to 238.7 million euros, or $358 million at current exchange rates, a figure that has almost doubled over the last five years.

Over the next few years, Giorgi plans to double the volume of the apparel, which generates less than 5 percent of Hogan’s revenues. The apparel is designed by Thakoon Panichgul, now in his fourth season.

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