By  on January 11, 2014

Hogan has tapped former Jimmy Choo designer Simon Holloway to create a special project that will be unveiled on Saturday during Milan Men's Fashion Week. "The goal is to advance Hogan into a slightly more fashion space in men's," said Holloway, adding that he was drawn to the brand that "first developed the luxury Trainer [sneaker] and it's impressive to work with them also for this reason."

For his debut collection, Holloway will "further embrace the rebellious world" associated with Hogan, and the "sweet spot between casual and dressy."

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