By  on March 17, 2010

MILAN — In teaming up with Karl Lagerfeld, Diego Della Valle kept the promise made last month when he hinted at an imminent collaboration between Hogan and a marquee name.

The tie-up will consist of a one-off capsule collection for Hogan that will be unveiled for spring 2011 and will be in stores in November.

“Karl is a genius of style and an artist who interprets fashion in a modern way,” Della Valle, a longtime friend of Lagerfeld, told WWD. “For Hogan, he will reinterpret all the iconic elements in both apparel and accessories, which will help raise Hogan’s visibility in Asia and especially in China.”

Hogan will inaugurate its first flagship in Shanghai in the fall.

Lagerfeld said he was delighted with the idea of collaborating with Hogan, which he described as a “contemporary” brand.

The product range by Lagerfeld will be carried in Hogan’s 24 directly owned stores, plus a number of select sales points.

Lagerfeld is no stranger to collaborations and his wide-ranging repertoire includes special projects with H&M, Diesel, Napapijri, Repetto, French helmet specialist Ruby, Wolford and Swarovski.

Della Valle’s priority is growing Hogan’s two-year apparel business, which, until last season, was designed by Thakoon Panichgul. It is now in the hands of a long-standing design team.

Hogan’s fall collection was imbued with a grungy vibe obtained via multiple layering. Sporting black-rimmed eyes and fluffed-out manes inspired by Goldie Hawn, the models wore white puffer vests tossed over quilted jackets, gold-buttoned military styles and cocooning belted capes over chunky knitwear, paired with crackle leather miniskirts and thigh-high knitted socks.

Hogan is a $350 million brand under the Tod’s Group umbrella that has carved out a niche with a contemporary urban spin on technical sneakers and chic functional bags. The label has gained a loyal Hollywood following that includes Madonna, Charlize Theron, Naomi Watts and Jennifer Garner.

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