Adam Lippes is the latest designer to head to HSN.
In late September, the network will go live with Love Adam — a new collection inspired by Lippes’ main line but priced between $54.90 and $399.90. For Lippes, the extension is another way to heighten his profile as he looks to boost his retail network and international business now that his label is owned by Kellwood Co.
Lippes first got a taste for a wider audience when he collaborated with Spanish retailer Mango, which reached about 1,200 doors. “I was amazed by the reach that it gave my brand and the fact that good-looking, well-made clothes didn’t need to be crazy-expensive if you have the volume,” Lippes said. “I got letters and e-mails from customers all over the world, so we started thinking about how we can achieve something like this here in the U.S.”
After some deliberation, he decided on home shopping as an appropriate platform. The Love Adam line is “geared towards a woman who is living a different lifestyle [than collection],” Lippes said. “It’s certainly more casual. It’s not a redux of our greatest hits in cheaper fabrics.”
The lineup for the launch collection features looks such as embellished tops, a Dolman dress, twill jackets and fake fur coats.
“Adam appeals to a woman who wants beautifully tailored clothes, in fresh new colors and silhouettes without looking fussy,” John Bosco, senior vice president of apparel, accessories and jewelry for HSN, said.
Bosco did not disclose sales projections. “This is the beginning of a long-term partnership,” Bosco said. “We expect his collection to expand as we believe he will resonate with our customers as he shares his unique pieces, as well as the stories and inspiration behind his designs.”
For Lippes, this is just one activity of several since Kellwood invested in the business late last year. “Since partnering with Kellwood, we have really developed a plan to develop the main collection on all levels, from fragrance to accessories to more stores,” said Lippes. “We will open a pop-up store in September and looking at spaces in SoHo for that.”
He added that if the pop-up store in SoHo performs well, he envisions its conversion into a proper shop. There are also plans for a unit in Los Angeles.
“We are focusing more on international starting in the spring, but already have great accounts like Harrods, Net-a-porter.com, Brown’s and Lane Crawford,” said Lippes, who is on track to reach $20 million at wholesale this year. “We are also really growing our U.S. business. We are in 15 doors of Saks, which we launched just this year, and at Bloomingdale’s and Bergdorf Goodman. We don’t want to be everywhere and Kellwood really believes in the freestanding model. I think in the next few years, we will have a significant number of stores.”
A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)
For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion
The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)