PARIS — Hublot is lighting up Place Vendôme — literally.
To mark the opening of its store at 10 Place Vendôme — Hublot’s second in Paris — the Swiss watch brand on Friday gave something back to the City of Light, financing a new installation to illuminate the 200-year-old column erected by Napoléon Bonaparte in the center of the square.
Hublot chief executive officer Jean-Claude Biver threw the switch. “It is a crowning glory for a luxury brand to be admitted to the select club on this square,” he told WWD.
The 1,700-square-foot unit was designed by Peter Marino and sits alongside rival watchmakers Piaget, Patek Philippe, Rolex and Breguet, as well as jewelers such as Christian Dior, Van Cleef & Arpels and Boucheron.
Trying to soften the image of the brand, known for its Big Bang and King Power watches, Marino worked a warm palette with caramel suede on the walls and bronze accents. The back wall features an abstract mural panel by Swiss artist John Armleder.
Hublot called on metalworker Xavier Dietlin to design innovative features, including a central merchandising unit with metallic panels that slide up and down behind the timepieces on display.
The store will set the tone for upcoming flagship units on Madison Avenue in New York and in Tokyo’s Ginza district, among others, Biver said.
“We tried to feminize the space and to make everything a little softer,” he said, noting that women account for 40 percent of sales. “All the stores — which are already open and which have a very technical feel, with lots of black — will gradually be brought into line.”
Hublot recently opened its first stores on the mainland U.S. in Boca Raton and Bal Harbour in Florida, and plans units in Las Vegas and Beverly Hills.
“We want to be present in the 50 or 80 key places to be on the planet,” Biver said. “We had zero stores two years ago. Now we have 30.”
The brand — part of LVMH Moët Hennessy Louis Vuitton — expects record sales in 2010.
“We are going to beat our historic record of 2008 by around 15 percent,” Biver said. He has previously stated that 2008 sales totaled roughly 250 million Swiss francs, or $231.6 million at the average exchange rate.
“The recovery in 2010 has been so strong that we have been forced to slightly increase production,” Biver said. “We have raised output by around 2,000 watches, so we will be between 22,000 and 23,000 units.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty