By  on October 22, 2008

NEW YORK — Hugo Boss is throwing conventional wisdom to the wind with the first store selling products from all of its labels.

Most fashion houses separate their collections, high from lower-priced and often men’s wear from women’s wear. Boss’ 4,000-square-foot store at 401 West 14th Street in the Meatpacking District is an experiment. The company’s hypothesis is that consumers will shop across many lines.

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