Hugo Boss has opened the first of its new-concept stores in the U.S. at the Americana Manhasset in Manhasset, N.Y.
The design, which has been used mainly in higher-end locations in China and Europe, will continue to be rolled out next year with four additional units opening internationally in Asia-Pacific and Scandinavia. However, the Manhasset unit will be the only one in the States.
“This is a really exciting project for Hugo Boss globally,” said Mark Brashear, chief executive officer of Hugo Boss, The Americas. “It’s our first in America and reflects a very polished retail experience. It’s a big step forward for us.”
The 3,400-square-foot store features dark brown color themes with contrasting beige matte fabric back walls. Interior elements include bronze brushed and high-gloss surfaces, stone flooring and leather accents.
The store carries Boss and Boss Green men’s wear, and Boss, Boss Orange and Hugo women’s collections, along with shoes and accessories. Men’s wear makes up about 75 percent of the mix, but Brashear said the women’s wear, which represents “a bigger women’s expression than in our typical store,” has been exceeding plan since the unit opened about three weeks ago. He also said that in both men’s and women’s, the “most premium product” is doing the best. “We’re encouraged that our customer is looking for luxury and quality,” he noted.
Brashear said the brand had been looking for a space in the Americana for quite some time and was encouraged to finally find a location. “It’s a very productive center — among the most productive in the U.S.,” he said. The open-air center boasts 60 luxury and contemporary brands.
“Having this shop concept in Manhasset shows the versatility of the brand. The concept is luxurious and sophisticated and I am sure that Hugo Boss will do very well there,” added Claus-Dietrich Lahrs, ceo and chairman of Hugo Boss.
The company has experienced strong results from its retail stores. In the last month, six stores have been either remodeled or opened, and the brand plans to add another eight doors in the U.S. next year — five Hugo stores and three Boss stores.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast