NEW YORK — With a multimedia extravaganza as the backdrop, Hugo Boss will take the wraps off its revamped U.S. flagship at The Shops at Columbus Circle here on Tuesday night.
The 10-year-old store, which now spans 15,000 square feet on three floors, is expected to be the largest — and most productive — in the country. The company took over the former Sephora spot on the third floor of the Time Warner Center at Columbus Circle here and created a women’s-only floor with its own entrance. The added space in the unit, which has been under construction for nine months, will also allow for the inclusion of the fashion-forward Hugo label for men and women.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"