LONDON — It’s Hussein Chalayan’s Hollywood moment.
The designer, whose love of experimentation — from dresses that double as chairs to long knits with built-in walking sticks — means he’s often dismissed as niche, is aiming for a bigger profile. Thanks to a majority investment earlier this year by sportswear brand Puma AG, which is in turn controlled by the luxury conglomerate PPR, Chalayan hopes to broaden his business and appeal to a wider range of customers. In addition, as Puma’s new creative director, he’s been giving the brand’s lifestyle collections a shot of fashion sensibility.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)