LONDON — It’s Hussein Chalayan’s Hollywood moment.

The designer, whose love of experimentation — from dresses that double as chairs to long knits with built-in walking sticks — means he’s often dismissed as niche, is aiming for a bigger profile. Thanks to a majority investment earlier this year by sportswear brand Puma AG, which is in turn controlled by the luxury conglomerate PPR, Chalayan hopes to broaden his business and appeal to a wider range of customers. In addition, as Puma’s new creative director, he’s been giving the brand’s lifestyle collections a shot of fashion sensibility.

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