By  on June 27, 2013

MILAN — Milan offered enough novelty to keep retailers happy at a time when men are becoming increasingly demanding and sophisticated. To help boost business in a lackluster local economy, Italian designers focused on research and innovation — and on ways to restore luster to the city as the Italian Chamber of Fashion maps out a return to fashion’s forefront. Elongated jackets, boxy shapes, technical fabrics, architectural graphics, roomy suits, a new color palette and shorts galore emerged as standout trends.

“The Milan collections offered new and different alternatives for spring-summer dressing. The Milanese were focusing on strong colors, printed fabrics and the use of wool-mohair blend fabrics, whereby you arrive at a cool, crisp dry fabric that is both comfortable and highly sophisticated,” said Tom Kalenderian, executive vice president and general merchandise manager of men’s wear, Barneys New York. “In both the designer and classic luxury sector, we see opportunity for next spring and our budgets reflect this. With a strong focus on accessories and shoes, we see most suppliers thinking differently and all centering their sights on a younger, more modern customer.”

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