By  on July 16, 2010

IMG Fashion is making its moves on the Tokyo fashion scene.

The division of IMG on Thursday announced a five-year partnership with Japan Fashion Week Organization, which organizes the biannual Tokyo Collection Week. As part of the deal, IMG Fashion will be the exclusive representative handling all sponsorship rights negotiations and will help the organization improve the efficiency of its events tied to Tokyo Collection Week.

“Tokyo Collection Week is one of the more significant fashion events held annually and has reached a stage in its life cycle where it is capable of achieving substantial growth,” said Peter Levy, senior vice president and managing director of IMG Fashion worldwide. “Our globally connected team at IMG Fashion is ready to take on this challenge and work closely with the JFWO to realize the event’s true potential.”

IMG Fashion and JFWO are expected to develop ways to raise interest among corporations and other potential investors. Last season, Tokyo Collection Week featured 44 shows and attracted more than 30,000 visitors.

IMG Fashion has similar partnerships with the British Fashion Council, the Fashion Design Council of Canada, Camera Nazionale Della Moda Italiana and Prêt à Porter Paris.

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