By  on June 23, 2008

After sharpening up the Givenchy gal, maison creative director Riccardo Tisci is turning to the Givenchy guy and is set on making him man enough to please her.

“He’s her boyfriend,” says Tisci, who will mark his Givenchy men’s wear debut at the Musee Bourdelle here June 27. “He’s a bad boy with a kind soul, and he’s elegant.”

Givenchy, which is owned by LVMH Moët Hennessy Louis Vuitton, has been without a men’s wear designer since Ozwald Boateng left the label last year—the collections instead being put together by the in-house creative team.

In his three-year tenure at the French maison’s creative helm, Tisci, 33, has been wholly focused on applying a sassy edge to women’s ready-to-wear and couture. Now he plans to update the label’s men’s wear by introducing grittier, more masculine looks.

“[I want to] bring in a more casual look with street elements—something that was missing at Givenchy. It’s exactly what I did with women’s wear,” Tisci says.

“My concept is to design styles for real men. Elegant, sharp, masculine clothes with a twinge of Latino street boy confidence ... Androgynous fashion for men is not my story. The market is saturated with androgyny,” he says.

Having never designed for his own sex before, men’s wear is new territory for Tisci, and comparing it to couture more than ready-to-wear, the Italian designer feels the devil is in the detail—his specialty.

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