NEW YORK — Don’t call Isaac Mizrahi’s new 1,500-square-foot boutique at 23 East 67th Street here a store. Rather, refer to it as a shop, the first in the designer’s 25-year career.
“I’m afraid to call it a store because that immediately makes you think about sales expectations,” said Mizrahi, declining to give a volume projection. “It’s more of an opportunity to show the collection and service the customer. I’m trying to get across the fact that clothing is a product of the creative process.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)