By  on October 2, 2009

NEW YORK — Don’t call Isaac Mizrahi’s new 1,500-square-foot boutique at 23 East 67th Street here a store. Rather, refer to it as a shop, the first in the designer’s 25-year career.

“I’m afraid to call it a store because that immediately makes you think about sales expectations,” said Mizrahi, declining to give a volume projection. “It’s more of an opportunity to show the collection and service the customer. I’m trying to get across the fact that clothing is a product of the creative process.”

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