NEW YORK — Despite having her biggest customer base in Los Angeles and Hollywood stars such as Kirsten Dunst, Rachel Bilson and Cameron Diaz clamoring for her particular pared-down brand of elegance, Isabel Marant signed a lease to open her first U.S. store in SoHo here.
The 2,557-square-foot unit is at 55 Green Street on the corner of Broome Street. Marant said the store, which is scheduled to open in February, will carry Isabel Marant, Etoile, accessories and jewels. Marant, who is known for designing eclectic pieces with a bohemian edge, said, “SoHo is my favorite area in New York.” The Gunther Building, where Marant’s store is located, has Corinthian columns, detailed decorations on cornices and balustrades, high ceilings and 13 windows. Marant said she chose the site because it had an authentic New York style.
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