By  on November 2, 2009

With a new owner and vision, Isabella Fiore is striving to regain leadership in the contemporary handbag market.

After plummeting from its height in 2006 of $35 million at wholesale to filing for bankruptcy just two years later, the brand is steering a new course chartered by Steve Russo, president and chief executive officer of Fab/Starpoint, which bought the firm from Accessory Design Holdings in May 2008. At the time of purchase, Russo thought Fiore needed a new design direction and that it had “lost its way.”

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