By  on May 10, 2012

MILAN — To battle the slowdown in sales in Europe and boost their businesses, fashion companies need to focus on emerging markets.

That was the advice of Pitti Immagine president Gaetano Marzotto, who made the comments Thursday during a press conference presenting the schedule of the 82nd edition of Pitti Uomo, running June 19 to 22. “In the new markets, including China, India, Indonesia and all the oil-rich countries, there are about one billion people who have incomes equal to Europeans,” he said. “While in Europe people are in general more sober, in those markets customers tend to be more opulent and look for the affordable elegance of Made in Italy products.”

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