By and  on June 13, 2013

MILAN — Men are catching up to women on one of their favorite activities: shopping.

According to a Fondazione Altagamma and Bain & Co. study, men’s spending on luxury goods grew at a faster rate than women’s in 2012 — 12 percent versus 10 percent, respectively. As a result, lifestyle brands have been heavily investing in men’s-only concepts, mainly in the U.S. and Asia, in their effort to attract a discerning and demanding male customer.

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