MILAN — Pierre Balmain’s edgy biker pants and jackets for fall are available at the brand’s new online boutique.
The pierrebalmainstore.com site, conceived and designed by the brand’s licensee, Ittierre SpA, and the French fashion house, marks the debut of the brand in e-commerce and is also the Italian manufacturer’s first directly owned online store. It represents an important step for Ittierre’s retail growth strategy for the brand, said Ittierre’s general director Alessandro Locatelli.
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