MILAN — Ermanno Scervino and Ittierre SpA have signed a seven-year licensing agreement for the production and distribution of a new collection for men and women, Ermanno Ermanno Scervino. The first collection will bow for fall 2010.
Massimo Suppancig, managing director of Ittierre, said the license was “important to cover all segments without cannibalizing” other brands Ittierre operates under license, such as Just Cavalli, C’N’C Costume National and the John Galliano labels.
Ermanno Ermanno Scervino is in line with a renewed focus on product Suppancig is spearheading for Ittierre, which he joined in May. The executive praised Scervino’s ongoing research of materials and shapes and said the new collection will be “precious and sophisticated.”
“We like his very chic, sporty approach, and the new line will have a touch of informality that we believe customers are looking for now,” said Suppancig, who declined to provide sales projections.
“We are working on a development plan now,” continued Suppancig, who was in New York during fashion week to make Ittierre “more of an American reality.”
The executive said he is looking to “work with an American designer” for Ittierre, which is based in Isernia, in southern Italy, and employs around 1,000 people.
In line with this focus on product, Antonio Arcaro, a former Ittierre managing director who worked alongside former chief executive officer Giancarlo Di Risio in the Nineties, has been tapped as an adviser and consultant in order to strengthen the company’s operations. Arcaro is also ceo of Industries SpA, which controls the Moncler and Marina Yachting brands, among others, and was previously ceo of former Calvin Klein Jeans licensee Fingen SpA.
Toni Scervino, ceo of Ermanno Scervino, said he had “great faith in Ittierre’s new management, their passion and love for the company,” and that he was impressed by Ittierre’s know-how. “We’d like to be able to contribute to relaunch the company, as such exquisite Made in Italy production should not go lost,” said Scervino, who founded the company with its namesake designer in 2000. The brand is known for its luxurious outerwear, jewel kaftan dresses, research of technical materials and handmade craftsmanship.
Ittierre’s parent company, IT Holding, which also owns the Gianfranco Ferré, Malo and Extè lines, filed for the Italian equivalent of Chapter 11 bankruptcy protection in February after running out of cash. Ittierre’s state-appointed administrators, Andrea Ciccoli, Stanislao Chimenti and Roberto Spada, are working on a development plan to present to Italy’s minister of economic development, Claudio Scajola. The deadline was set for Aug. 12, but now has been pushed back to Nov. 10.
In addition to the men’s, women’s and junior lines, Ermanno Scervino has licenses for eyewear, innerwear, beachwear and home collections. There is also a Scervino Street line produced under license by Dressing SpA, which is a young line and was launched in 2005, besides a Scervino Street Girl line produced by Mafrat, but Scervino said the Ermanno Ermanno Scervino label would target a “stronger, more determined” young woman between 18 to 30 years old.
Ermanno Scervino last year reported sales of 88 million euros, or $129.3 million at average exchange.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye