By  on September 14, 2010

Earlier this month, the news broke that Scandinavian airline SAS will host the first-ever same-sex wedding in the air, with the actual ceremony taking place somewhere over Sweden. There’s even going to be a full buffet on board. All of which got us thinking, what about in-flight fashion shows? Even Chanel’s Karl Lagerfeld, who’s moved icebergs before, held his airplane-themed 2008 resort show on the ground, though the models came tumbling out of a Challenger 601 jet at the Santa Monica Airport.

Turns out, that proverbial mountain’s been scaled. On Jan. 3, 1936, WWD reported on an aerial runway show sponsored by the Associated Apparel Manufacturers of Los Angeles, 20th Century Fox Studios and TWA. The 500-mile trip, open to merchandise managers from local stores, was to take place that day between 10 a.m. and 4 p.m., with roughly three hours in the air. “Joint style revue to be staged on ship in full flight from Los Angeles to Palm Springs and Coronado Beach, with supplementary promenade arranged for two stop offs,” the paper wrote, with details of the different outfits being showcased, including “a cherry red wool suit with short, full swagger coat,” “a printed glazed chintz [dress] with bustle back and short puff sleeves” and “bathing suits…both skirted types and maillots.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus