By  on January 9, 2012

TOKYO — Yuichi Yoshii, one of Japan’s most influential retail figures, is bringing a bit of the country’s cool, eclectic fashion to the Pitti Immagine Uomo show in Florence, which begins today.

“Tokyo Fashion Week in Italy,” a Japanese government–sponsored initiative, will showcase the work of some 20 designers, most of whom are gaining traction in their native Japan but have relatively little international presence. Mastermind Japan enjoys fairly strong name recognition abroad but that is not the case for the other participating labels, which include Phenomenon, Facetasm, Discovered, Whiz Limited, Swagger, .efiLevol, Vainl Archive and Ambush.

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