By  on July 17, 2013

LONDON — Jason Basmajian, Gieves & Hawkes’ new creative director, is adamant that more than 200 years of history, three royal warrants — including one from Queen Elizabeth — and a renowned address on Savile Row will not weigh on him or his vision for the company.

Basmajian, who arrived in January, having previously worked as artistic director at Brioni, has big plans to help transform the venerable men’s wear label, which relies heavily on the U.K. and Asia, into an international luxury lifestyle brand.

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