By  on January 28, 2014

On a freezing Friday in December, the Philip Johnson Glass House in New Canaan, Conn., had been taken over by a sizable film crew — or rather, a fashion film crew. There were RVs for styling and catering; chips and salsa; generators; packs of idling black SUVs; curators and groundskeepers; cliques of production staff perpetually in waiting; real snow; fake snow, and, at the center of it, Inez van Lamsweerde and Vinoodh Matadin shooting model Edie Campbell for a brief impressionistic video for Hugo Boss.

“Now stop! And run to the right! Now stop! Run fast! Turn to the back! Run back! A little faster!” called a voice from a megaphone, directing Campell, who obediently sprinted to and from the house.

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