“We already have plans, we have ideas and know what sort of fashion we would like to do—and even consulted designers, who are all excited because no matter what school they’ve done, for them Patou is an enormous reference,” said the brand’s vice president, Bruno Cottard, stopping short of specifics.
Marc Bohan, Karl Lagerfeld, Jean Paul Gaultier and Christian Lacroix were among Patou’s designers before it stopped producing couture in 1987.
“In the Twenties, it was as important as Chanel,” says Lagerfeld, who was at the house from 1958 to 1963. “[Patou] was employing something like 3,000 people. It was elegant sportswear and all the movie stars went there.”
Bored designing for only one brand, Lagerfeld would go on to launch a freelance fashion career, working for the likes of Fendi, and later, Chloé and Chanel. Still, he cherished the knowledge harbored by Patou’s then-senior seamstress and its fabric chief, who had assembled a staggering archive of lamé and other sumptuous fabrics from specialist European suppliers. “I learned a lot,” enthuses Lagerfeld.
“I do think the house was a good place to start,” agrees Lacroix, who brims with memories of his six years at Patou, starting in 1981.
“He introduced sportswear and men’s wear in women’s closets, short hair, American models, boyish jerseys, suntans,” Lacroix says.
Patou, who died in 1936 at age 55, also came out with the ankle-length cocktail dress in 1929, was an early proponent of accessories and is credited with pioneering the tennis skirt, knitted swimwear and men’s designer ties.
“The name is still relevant and magic,” assures Lacroix, musing about the direction Patou could take. “A strong name or a well-chosen newcomer is the key nowadays. Nobody expects a designer hired by a famous old house…to follow the tracks of a former style anymore.”
The brand has been kept alive for decades through its fragrances. In fact, Designer Parfums-owned Patou is juicing up its business this fall with Joy Forever, a new version of Joy (once billed to be the world’s priciest perfume), and a “heritage” collection, including Patou pour Homme, Chaldée and Eau de Patou.
A lush, 280-page coffee-table book entitled Jean Patou: A Fashionable Life, published by Flammarion, has just landed in bookshops as well.
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Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
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The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye