By  on January 9, 2014

WP Lavori is now turning its attention to Baracuta.

Founded in Manchester, England, in 1937, Baracuta was acquired in 2012 by WP Lavori in Corso, a Bologna, Italy-based retailer and brand builder that also holds the worldwide license for Woolrich John Rich & Bros. and Woolrich Woolen Mills, and has Italian distributorship deals for Barbour and Blundstone. It also owns the BD Baggies label.

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