WP Lavori is now turning its attention to Baracuta.
Founded in Manchester, England, in 1937, Baracuta was acquired in 2012 by WP Lavori in Corso, a Bologna, Italy-based retailer and brand builder that also holds the worldwide license for Woolrich John Rich & Bros. and Woolrich Woolen Mills, and has Italian distributorship deals for Barbour and Blundstone. It also owns the BD Baggies label.
In a move intended to inject some innovation into Baracuta, WP Lavori has tapped Jeff Griffin to head up design and creative direction for its premium line, Blue Label. Baracuta’s more signature pieces are marketed under the Ivory Label.
Griffin attended the Central Saint Martins College of Art and spent his early years in Milan before returning to England to establish his own company, Griffin Laundry, in 1994. The label found a following with the art and fashion world with pieces such as a sleeping bag coat, and over the years, Griffin has designed for everyone from Kenzo and Hugo Boss to Mandarina Duck. He has also collaborated with Berghaus and Mackintosh, among others.
Griffin likened the project to “making a cake,” blending Baracuta’s 77-year history with his own take on modern styling. There are nine styles of jackets and coats in the first collection, and Griffin used British heritage fabrics such as Harris Tweed Scotland and a classic check from Butterworth & Roberts in Yorkshire. Baracuta is known for its casual outerwear jackets, including the G9, that were worn by Steve McQueen, Elvis Presley and others in its heyday.
For the styling, Griffin used military references and strong masculine silhouettes for reversible looks. “There’s a lot of humor in it,” Griffin said. “It’s fashion, it’s not supposed to be too serious.”
The collection will retail for 600 to 1,000 pounds, or $984 to $1,640 at current exchange, and Griffin said he hopes the line will appeal to “classic high-end stores.”
Baracuta is being shown at Pitti Uomo in Florence and then in WP Lavori’s showroom in Milan, before moving on to the Tranoï show in Paris.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews