MILAN — Jil Sander wants to build a wider customer base with a lower-price brand extension.
The new collection is called Jil Sander Navy, after its blue tag, and offers a more relaxed, sporty-chic attitude while maintaining brand codes such as design rigor and top quality. Its purpose is twofold, offering existing clients another line to buy as well as an opportunity for Jil Sander fans on a budget.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)