By  on April 12, 2010

MILAN — Jil Sander wants to build a wider customer base with a lower-price brand extension.

The new collection is called Jil Sander Navy, after its blue tag, and offers a more relaxed, sporty-chic attitude while maintaining brand codes such as design rigor and top quality. Its purpose is twofold, offering existing clients another line to buy as well as an opportunity for Jil Sander fans on a budget.

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