By and  on December 17, 2010

In the early Nineties, Tamara Mellon — then an English rose with the maiden name of Yeardye — regularly traipsed on her stiletto heels from London’s tony Hanover Square, where she was an accessories editor at British Vogue, to the gritty East End, where the atelier of Jimmy Choo, a Malaysian-born cobbler known for custom-made confections, was located.

Mellon had spotted Choo’s talent and often relied on him to make special pieces for the pages of the magazine. With the financial backing of her father, entrepreneur Tom Yeardye, she persuaded him to start a ready-to-wear shoe business.

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