The luxury footwear and accessories brand will open the doors on a new West Village store here today. The 1,500-square-foot boutique at 407 Bleecker Street is nestled in a landmarked town house — and is also the 15-year-old brand’s third freestanding retail outlet in New York, in addition to locations on 51st Street at Fifth Avenue and Madison Avenue.
“We have been searching for the right downtown space for a long time,” Jimmy Choo’s chief executive officer, Joshua Schulman, told WWD. “The Bleecker Street store is located in a landmark building with all the charm of the West Village while still feeling very on brand. This area of New York City was originally residential and we have kept some of those details in the space with the bay window and wood moldings.”
Founder and chief creative officer Tamara Mellon added that while the new store might be on-brand designwise with Choo’s other New York City locations, the unit evokes the feeling of a Forties boudoir due to design elements such as lush tufted seating, mirrored tables and crystal drop chandeliers.
A color palette of neutral beige, ivory, pale rose, lilac and sand offset the brand’s fall offerings — which are rife with fur handbags, cut-out boots and booties and leopard-accented pumps and clutches. In addition to a full range of women’s shoes, handbags, small leather goods, soft accessories, belts, sunglasses and fragrances, there’s a special section dedicated to the Choo 24:7 collection, the brand’s line of essentials. It does not carry Choo’s new line of men’s shoes.
“I want it to feel as though you are walking into a lady’s dressing room, a woman’s boudoir with all its feminine, luxurious and intimate surroundings,” Mellon said.
This month will see the opening of three boutiques for the brand: the Bleecker Street location, a 1,000-square-foot store in Los Angeles’ Beverly Center on Aug. 19 and a 1,200-square-foot Las Vegas boutique at Crystals at CityCenter, which opened last week. The openings round out Choo’s expansion in the top performing markets where it initially established its U.S. retail presence over a decade ago.
Additionally, Schulman added that another location will bow on San Francisco’s Geary Street come mid-December in time for holiday.
Currently, Jimmy Choo operates 28 freestanding stores in the U.S. and 120 worldwide, spanning 32 countries. In June, Choo was acquired by Labelux Group in a deal valuing it at 549 million pounds, or $889.4 million.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)