The luxury footwear and accessories brand will open the doors on a new West Village store here today. The 1,500-square-foot boutique at 407 Bleecker Street is nestled in a landmarked town house — and is also the 15-year-old brand’s third freestanding retail outlet in New York, in addition to locations on 51st Street at Fifth Avenue and Madison Avenue.
“We have been searching for the right downtown space for a long time,” Jimmy Choo’s chief executive officer, Joshua Schulman, told WWD. “The Bleecker Street store is located in a landmark building with all the charm of the West Village while still feeling very on brand. This area of New York City was originally residential and we have kept some of those details in the space with the bay window and wood moldings.”
Founder and chief creative officer Tamara Mellon added that while the new store might be on-brand designwise with Choo’s other New York City locations, the unit evokes the feeling of a Forties boudoir due to design elements such as lush tufted seating, mirrored tables and crystal drop chandeliers.
A color palette of neutral beige, ivory, pale rose, lilac and sand offset the brand’s fall offerings — which are rife with fur handbags, cut-out boots and booties and leopard-accented pumps and clutches. In addition to a full range of women’s shoes, handbags, small leather goods, soft accessories, belts, sunglasses and fragrances, there’s a special section dedicated to the Choo 24:7 collection, the brand’s line of essentials. It does not carry Choo’s new line of men’s shoes.
“I want it to feel as though you are walking into a lady’s dressing room, a woman’s boudoir with all its feminine, luxurious and intimate surroundings,” Mellon said.
This month will see the opening of three boutiques for the brand: the Bleecker Street location, a 1,000-square-foot store in Los Angeles’ Beverly Center on Aug. 19 and a 1,200-square-foot Las Vegas boutique at Crystals at CityCenter, which opened last week. The openings round out Choo’s expansion in the top performing markets where it initially established its U.S. retail presence over a decade ago.
Additionally, Schulman added that another location will bow on San Francisco’s Geary Street come mid-December in time for holiday.
Currently, Jimmy Choo operates 28 freestanding stores in the U.S. and 120 worldwide, spanning 32 countries. In June, Choo was acquired by Labelux Group in a deal valuing it at 549 million pounds, or $889.4 million.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews