The luxury footwear and accessories brand will open the doors on a new West Village store here today. The 1,500-square-foot boutique at 407 Bleecker Street is nestled in a landmarked town house — and is also the 15-year-old brand’s third freestanding retail outlet in New York, in addition to locations on 51st Street at Fifth Avenue and Madison Avenue.
“We have been searching for the right downtown space for a long time,” Jimmy Choo’s chief executive officer, Joshua Schulman, told WWD. “The Bleecker Street store is located in a landmark building with all the charm of the West Village while still feeling very on brand. This area of New York City was originally residential and we have kept some of those details in the space with the bay window and wood moldings.”
Founder and chief creative officer Tamara Mellon added that while the new store might be on-brand designwise with Choo’s other New York City locations, the unit evokes the feeling of a Forties boudoir due to design elements such as lush tufted seating, mirrored tables and crystal drop chandeliers.
A color palette of neutral beige, ivory, pale rose, lilac and sand offset the brand’s fall offerings — which are rife with fur handbags, cut-out boots and booties and leopard-accented pumps and clutches. In addition to a full range of women’s shoes, handbags, small leather goods, soft accessories, belts, sunglasses and fragrances, there’s a special section dedicated to the Choo 24:7 collection, the brand’s line of essentials. It does not carry Choo’s new line of men’s shoes.
“I want it to feel as though you are walking into a lady’s dressing room, a woman’s boudoir with all its feminine, luxurious and intimate surroundings,” Mellon said.
This month will see the opening of three boutiques for the brand: the Bleecker Street location, a 1,000-square-foot store in Los Angeles’ Beverly Center on Aug. 19 and a 1,200-square-foot Las Vegas boutique at Crystals at CityCenter, which opened last week. The openings round out Choo’s expansion in the top performing markets where it initially established its U.S. retail presence over a decade ago.
Additionally, Schulman added that another location will bow on San Francisco’s Geary Street come mid-December in time for holiday.
Currently, Jimmy Choo operates 28 freestanding stores in the U.S. and 120 worldwide, spanning 32 countries. In June, Choo was acquired by Labelux Group in a deal valuing it at 549 million pounds, or $889.4 million.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)