LONDON — Jimmy Choo has chosen its Beverly Hills boutique on Rodeo Drive — a store that reflects its history as a go-to for footwear on the red carpet — as the location to introduce a new retail design concept, created by David Collins Studio.
The store has been expanded and is now the label’s largest in the U.S. It has been designed to feel like a “fantasy closet,” the label’s creative director Sandra Choi said, with details such as pale chevron-patterned floors, satin gold and rose marble fittings and mink velvet soft furnishings, which contrast with woven mesh design details found in cabinets and drawers.
“We wanted a feeling of being at home in an exciting place,” said Pierre Denis, chief executive officer at Jimmy Choo, noting the late Collins’ reputation for creating the interiors of buzzy restaurants and bars, such as The Wolseley and Claridge’s Bar in London. “The richness of the concept is its contrasting materials…a shoe shop is also a place of service, a place of discovery, and that’s what we tried to [create].”
The new store design will be gradually rolled out across a number of the label’s existing boutiques, including the Bond Street store in London, which will reopen in September. Choo will mark the Beverly Hills opening, and the launch of its new Choo.08 collection of flats, sneakers and boots, with a party at a private Hollywood Hills residence Tuesday night, at which the British band Bastille will perform and Solange Knowles will DJ.
The Beverly Hills boutique will mark the debut of Jimmy Choo’s Made to Order service. Customers can choose designs from a selection of four of Jimmy Choo’s shoe families, in a variety of heel heights and a swathe of materials, and have their initials gold-stamped on the shoes’ soles. The new collection will sit alongside ranges including Jimmy Choo’s 24:7 line of its core shoes and accessories and Choo.08. “We have a lot of different collections, from 24:7 to the rock edginess of Choo.08, [and] we felt there was a need to [add] something more intimate in the relation with our clients, and Made to Order is that,” Denis said.
Prices for the Made to Order collection will start at $750 for the Anouk shoe in suede. While the Beverly Hills store will have a permanent Made to Order area, the service will travel to different stores as a trunk show.
The Beverly Hills store will also carry Jimmy Choo’s full men’s and women’s collections of shoes and accessories, the first Jimmy Choo store in the U.S. — and outside Asia — to do so. Denis said he believes men and women like to shop within the same boutique, and that the label’s men’s business is growing as “guys are spending much more time on fashion, from clothes to shoes — they are paying attention to their look,” he said. To underline the growing importance of the firm’s men’s business, Denis pointed to the launch of a men’s fragrance, Jimmy Choo Man, set to bow in September with actor Kit Harington as the fragrance’s face.
This year the label will open new North American stores in Waikiki, Hawaii — its second store in the state — and its first store in Canada, in Toronto’s Yorkdale Shopping Centre, in a newly created luxury wing there. In addition, Choo will reopen an expanded Highland Park store in Dallas in the new design concept as a men’s and women’s store in May, while the Las Vegas store in The Forum Shops will reopen in August, also as a men’s and women’s store in the new store concept. Denis noted that the U.S. is Jimmy Choo’s largest market, and that while the company doesn’t disclose sales figures, he said that the firm has seen its third year of “double-digit growth,” noting that growth both in Asia and in the label’s “core countries” had contributed to the rise in sales.
As to the reported talks of an initial public offering for the company, Denis said that the firm, which is owned by luxury goods group Labelux, “is at the point where there is a clear development, and like any companies, when you have a strong development, you want to know how you are going to finance your development,” he said. “So we are studying several options, but nothing has been decided at this point in time.”
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye