LONDON — Jimmy Choo has chosen its Beverly Hills boutique on Rodeo Drive — a store that reflects its history as a go-to for footwear on the red carpet — as the location to introduce a new retail design concept, created by David Collins Studio.
The store has been expanded and is now the label’s largest in the U.S. It has been designed to feel like a “fantasy closet,” the label’s creative director Sandra Choi said, with details such as pale chevron-patterned floors, satin gold and rose marble fittings and mink velvet soft furnishings, which contrast with woven mesh design details found in cabinets and drawers.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"