SINGAPORE — Swedish minimalist label J. Lindeberg has opened its first stand-alone boutique in Southeast Asia in a ritzy mall on this city’s main shopping drag, Orchard Road.
The 1,200-square-foot store makes its home in the Mandarin Gallery, where neighbors include Emporio Armani and Montblanc.
J. Lindeberg has been selling golf apparel in golf clubs and sportswear stores in Southeast Asia since 2006 through a distribution partnership with sportswear distributor Transview Lifestyle Pte Ltd. The Mandarin Gallery boutique sells only the fashion line, while a Transview boutique one level up sells golf clothing. “When we progress into a new region or country, we usually either start with our fashion or sports lines. When sales are encouraging, we introduce more,” said Johan Lund, J. Lindeberg’s head of retail, adding brand is eyeing potential locations in Bangkok and Kuala Lampur.
Derrick Lim, Transview’s manager for business development, said sales of J. Lindeberg golfwear in Southeast Asia have grown 300 percent since 2006, partly thanks to tie-ups with PGA stars such as Colombia’s Camilo Villegas. He did not provide more specific sales figures.
Singapore is considered a mature market but it’s a key shopping destination for the region. According to figures from the Singapore Tourism Board, tourists spent $3.59 billion on shopping here in 2011, up 13 percent from the prior year.
Still, J. Lindeberg has to contend with the fact that it lacks the name recognition of bigger fashion and luxury players.
“We don’t have the resources to market as extensively as some of our competitors,” said Lund, who listed Ralph Lauren, Hugo Boss and Paul Smith as his competitors. The neatly cut horizontal-striped polo shirts and wool travel jackets sold here seem more similar to workwear offered by the likes of Muji, which can be more than one-third cheaper. T-shirts cost upwards of $63 and jackets $510 and up. (Some of the price difference may be explained by J. Lindeberg’s extensive use of organic cotton.)
There’s also the heavy initial investment needed to set up in Singapore. According to a 2011 report by global real estate firm Cushman & Wakefield, the average rent for retail space in Orchard Road was $371 a square foot a year, making it the 16th most expensive shopping street in the world and, by far, the most expensive in Southeast Asia.
Lund said that the label will adapt to the region. “In Stockholm, it’s 5 degrees [Celsius], in Singapore, it’s 35,” he said. “The color palette and fabrics will be different.”
The ski collection, which makes up about 10 percent of global sales, will be introduced later on and in small quantities, Lim said. And partly because J. Lindeberg sells more men’s wear by proportion in Asia than in Europe, a women’s J. Lindeberg line will not be introduced here until a later date.
J. Lindeberg’s expansion into the region comes after the sale of a majority stake in the company by Sweden’s Proventus Capital Partners last September. The company is now owned by three Danish investors who also own Denmark’s Bestseller Fashion Group, along with chief executive officer Jonas Meerits and global brand director Stefan Engström.
“Proventus was great but for the next step we needed experts.…It’s now about multilayered retail on three continents,” Lund said.
According to a release made available at the time of the Proventus sale, J. Lindeberg had annual revenue of about 30 million euros, or $39.38 million at current exchange.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)