NEW YORK — A little distance can go a long way — just ask J. Mendel’s Gilles Mendel. On Wednesday, he opened a new flagship here at 787 Madison Avenue, moving from 723 Madison Avenue.
“It’s a small geographic move but a pretty big one for the company,” Mendel said, in a sitting area on the main floor of the two-story space. “We come from a store that I built 18 years ago on Madison Avenue, which was really my little jewel box, the beginning of J. Mendel in the USA. It’s where I started to do my ready-to-wear in a very small way. We didn’t even have conceived fitting rooms. I was selling evening gowns and women would undress in the mezzanine.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"